Coca-Cola Great Britain is rebranding its portfolio to integrate Coca-Cola Life, Coca-Cola Zero, and Diet Coke with its full calorie drink, seeking to spread the ‘enduring appeal’ of its flagship version.
Coca-Cola Life - a mid-calorie coke sweetened with a blend of sugar and stevia - will be launched in the UK later this year following its successful pilot in Argentina and Chile.
Packaging guru Andrew Streeter tells BeverageDaily.com that Coca-Cola Life’s use of the PlantBottle in tandem with stevia reflects a determined move to give the brand an ‘additional cutting edge’.
